INTEGRITY
Integrity is a key value for life.. One of the first thing successful salespeople learn is that you must follow through on your promises or your best customers will find someone else who will follow through. Price is a secondary concern for these customers. People with integrity prefer not to deal with people without it. We may not always be able to meet all our promises but on the rare occasions when things don't go well we must accept responsibility and find ways to correct the situation instead of assigning blame. People with integrity truly care about the problems they create by not keeping their promises.
How can we improve our integrity? First, do what you say you will do. Don't make promises you can't keep. The problem may be that your intentions are good but your scheduling is not. Second, don't make excuses for your mistakes. Accept responsibility no matter who or what is to blame because ultimately it comes down to you anyway. Lastly, put yourself in the shoes of the other person and think how you would feel if you were them. Would you be upset?
People with integrity tend to be highly successful and happy individuals that form networks that seldom associate with people that regularly violate one of the key values, integrity.
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